Cleanliness is the most important factor for customer when choosing a hotel. Nowadays given the uprise of social media you can easily find a hotel ratings and customer reviews from hotel booking websites.
Take a look at Agoda, these are the standard ratings for a hotel, travelers will based on these ratings to search for the hotel.
Based on research, 90% of travelers avoid booking hotels labeled as “dirty” in online reviews and a negative review or comment on the Twitter, Facebook or Youtube Web sites can lose companies as many as 30 customers. Interesting part is more than one third of travelers will not book a hotel without reading the reviews.
Another research shows 97% of travelers agreed that cleanliness is the most important factor when choosing a restaurant, cafe, bar or hotel - more important than cost, service, location and little perks. All these research shows that how important cleanliness is. Below are some of the researched info-graphics.
However, it is easy to talk about the importance of cleanliness, when it comes to work, in order to improve the condition/ cleanliness, hotels need to invest into renovation, it is a cost and risk that hotels need to evaluate. Renovations need to be worth the while, cost and effort, and should have methods to measure the return of investment. Therefore, hotels usually only renovate every 6-7 years.
If you are looking for methodologies to improve your hotel condition/ cleanliness without spending much on it, feel free to contact us , you can have a look on our solutions here :-)